Media of Mass Communication: Pearson New International Edition

Descripción

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.